Susan Jefferson

Facial recognition software, combined with CCTV and increasing connectivity represents perhaps the greatest threat to personal freedom. The ability for a complete stranger to download your full personal history whilst you queue for a Latte is a technical reality. Facebook recently decided not to offer its  photo-sharing app Moments in  Europe because of regulator concerns over its facial recognition technology. Photography: Grey. Make Up: Hattie Florey, Model: Chloe Wainwright, Published: The Upcoming. But it is available elsewhere and not everybody plays by the rules. So how to protect yourself from unwanted intrusion? Camouflage make-up, designed to fool high definition CCTV cameras and software? It may be before a night out we don't just get 'glammed up' we also camm-up. Photography: Grey. Make Up: Hattie Florey, Model: Lewis Good, Published: The Upcoming. Camera Unfriendly  is part of an ongoing project to explore how camouflage makeup and fashion combine to complete a ...

You never get a second chance to make a first impression which is why these regional firms took the simple decision to improve their team portraits. Punching above their weight? Always! Treetops Chartered Accountants are a North Hampshire firm serving over 1,000 small and medium-sized businesses in the region. Changes in staff and a variety of different photographers had left their ‘Our People’ webpage out of date and untidy. Calibrated equipment and carefully recording lighting and settings means that future portraits will have the same look and feel as the originals. LinkedIn is facebook for business people . It is a place where professionals can share insights and information. It is also an important ‘storefront’ for businesses. Many staff upload favourite images for their personal profile. Shots of staff playing beach volleyball, stuck into ice creams or fishing might be OK for Facebook, but for a professional networking site? Basware gave their staff the opportunity to have portra...

From fashion to art, literature to music, style means different things to different people. Often intangible but always obvious, style can be usefully defined as: "A distinctive manner which permits the grouping of work or image into related categories." From a practical perspective, we can use style to convey messages about ourselves and our businesses. We simply have to engage the cognitive faculty of our audience with grace and beauty that clearly communicates our clarity of vision. We’ve broken individual components of style from four recent commissions to demonstrate how this can be achieved: Andy Hamer is CEO of Codebook International :  a software firm providing business solutions to architects and facility managers. Creating an open consultative feel was important for an organisation whose customers’ approach to business is relaxed but professional. Expression is relaxed and confident. Head is balanced and upright, being neither aloof nor 'over-friendly'. Glas...