Susan Jefferson

TVs are getting bigger – there’s no escaping it, and in many cases there is no escaping the fact that the mega-sized TV that has caught your eye won’t fit in the corner of the room. It is not just interior design trends that have led to the popularity of wall-mounted TVs in London but the need for adequate space to house these technological wonders. Choosing where to put a TV could make all the difference to your viewing pleasure and with size now very much equating to the techie clout of your TV, wall mounting could be the way forward for your London home. Why choose a bigger screen? Large TV screens are not everyone’s cup of tea, but more than just a style statement, large TVs now usually translate to an improved viewing experience as the developments in technology kick in at different screen sizes. While you may not actually want a larger TV screen, the fact that 4k Ultra HD is generally only recommended on screens of 40 inches and up could make a difference to your choice. Then bea...

Continuing Professional Development (CPD) is as important for photographers as it is for any other profession. I maintain and develop knowledge and skills through studying for further qualifications, exhibiting and entering internationally recognised competitions. Personal projects are a very important part of the process and at any one time, I can be working on up to three self-commissioned projects. Camera Unfriendly is an ARPS project I started working on in 2014. It explores the impact of CCTV on the individual and how makeup is used to protect privacy. The project has already clocked up two successes: a gold medal in the Southern Federation championships and highest scoring print in the league. Winter's Waif: Gold Medal portrait at SCPF Brown Sugar: Highest Scoring Print in Southern Counties Division. Selected for Regional Finals. https://www.studio-grey.net/peer-review-regional-success/

Well done Dave for raising over £3000 for Demensia Revolution Our Chairman Dave Nash completed the London 2019 marathon in 6 hours and 20 minutes on Sunday. He entered the Marathon in memory of his Mom who passed away last year after a five year struggle with Dementia and Alzheimers. Dave has had great support from family, friends and businesses to raise over £3000 in aid of Demensia Revolution. THANK YOU ALL for donating.   Pest Busters (Birmingham) Highfield Farm, Middle Lane, Kings Norton, Birmingham B38 0DX 0121 695 9076 www.pest-busters.co.uk https://www.pest-busters.co.uk/pest-control-news/pest-control/chairman-dave-completes-london-marathon-for-charity/

A friend of mine has been 39 for the past seven years. They aren't ridiculously vain nor are they delusional or prone to chronic wishful thinking. But they are useless at managing their professional online presence. Now, I'm not talking Facebook. That's Corporate Headshot regularly updated. Yet the same effort is not expended on their professional networking sites. So their LinkedIn profile sports a pixilated selfie taken years ago by a long dead 'phone and their company website portrait hasn't been updated in years. This friend is in regular employment and they're not actively looking for a new job, so why does it matter if their profile is out of date? Teamwork : 300 million professionals use LinkedIn. Even if a few are looking for a company that sells a difficult to find widget or service, that's still a huge number of potential customers. And guess what? Your 7-year-old profile picture gets featured on the company's LinkedIn page. Great: you've j...

Continuing Professional Development (CPD) is as important for photographers as it is for any other profession. I maintain and develop knowledge and skills through studying for further qualifications, exhibiting and entering internationally recognised competitions. Personal projects are a very important part of the process and at any one time, I can be working on up to three self-commissioned projects. Camera Unfriendly is an ARPS project I started working on in 2014. It explores the impact of CCTV on the individual and how makeup is used to protect privacy. The project has already clocked up two successes: a gold medal in the Southern Federation championships and highest scoring print in the league. Winter's Waif: Gold Medal portrait at SCPF Brown Sugar: Highest Scoring Print in Southern Counties Division. Selected for Regional Finals. https://www.studio-grey.net/peer-review-regional-success/

Princeton University recently published the results of work modelling first impressions from 1,000 photographs. Not only did the researchers discover that perceptions of trustworthiness, attractiveness and dominance were entirely predictable but that earlier work at Princeton discovered that 'first impressions' were made within milliseconds of seeing a portrait. Perhaps more worryingly, staring at the picture for longer only re-inforced first impressions. The commercial implications are clear: we are visual creatures and in today's connected world, often the first impression we make is through our portrait on the firm's website. What image is right for your target market? It is tempting to believe that smiling broadly creates a warm, approachable impression. In some cases it does; but is it appropriate for the whole team? Often 'camera smiles' are forced; necks and shoulders are a little tense and seeing an uncomfortable smile on everyone's face can create t...

It's a fact of life: people make judgments about you based upon appearance. So presenting yourself online is vitally important for business. Yet some executives LinkedIn and Social Media profiles leave a lot to be desired.  We've collected our favourite howlers for your amusement and education. We all know someone whose profile creates a wry smile in the office. Mr Incognito is perhaps the most prolific icon on business social media. Studies by LinkedIn suggest you are 7 times less likely to be noticed if you use the generic silhouette. But who is Mr/Ms or Miss Incognito? Are they just bad at Social Media - don't understand how to put their profile picture up? Are they computer illiterate? Not having a  good headshot  on your profile page could be doing more damage than not being noticed. But what is it doing for your company - and more importantly, yourself? Of course there is always a need to entertain clients but do you really want to advertise when it goes too far? Is t...