11 LinkedIn Howlers
It's a fact of life: people make judgments about you based upon appearance. So presenting yourself online is vitally important for business. Yet some executives LinkedIn and Social Media profiles leave a lot to be desired. We've collected our favourite howlers for your amusement and education. We all know someone whose profile creates a wry smile in the office. Mr Incognito is perhaps the most prolific icon on business social media. Studies by LinkedIn suggest you are 7 times less likely to be noticed if you use the generic silhouette. But who is Mr/Ms or Miss Incognito? Are they just bad at Social Media - don't understand how to put their profile picture up? Are they computer illiterate? Not having a good headshot on your profile page could be doing more damage than not being noticed. But what is it doing for your company - and more importantly, yourself? Of course there is always a need to entertain clients but do you really want to advertise when it goes too far? Is t...